THE INTERACTIVE PROCESS
The First Step
Before ideas, information. Working closely with you to learn your feelings about your organization, product(s), customers and brand. We evaluate your current positioning to ascertain what your brand represents, what makes you different, and what you aspire your brand to represent; initiating additional research as necessary. Before we proceed, it is important that we establish a common language and understanding of your goals and vision.
The "Define Phase" or creative brief is a road map that puts into writing what we are trying to accomplish. It outlines the key outcomes of our discussions, the attributes of your brand, the objectives of the assignment, and the scope of the work. The “Define Phase” establishes a common vision for the entire team.
Working with the client, the site navigation and content is organized into a graphical road map for the purpose of outlining the structure of the site. The site map allows the client and Stacey Design to understand both the depth and breadth of the site. From here on in, it will be harder and more costly to make changes.
Upon approval of the site map, the client is provided a Word document based on the site map. This document enables the client to gather and organize all assets necessary to build out the major content in the site. The client can revise the Word document and distribute it internally to gather all necessary approvals.
Once the navigational mapping is approved, the site is outlined in wire frames, which include the important elements for each page. Note that the wire frames do not include aesthetic design elements, but are presented as a simple “white print” version of the site. The client has the opportunity to think about the site’s functionality at a page level that will avoid endless changes and tweaks to the code later on.
Upon approval of the flow chart and wire frames, a couple of site solutions are developed. With the client’s guidance and insight, one of these concepts is selected for refinement and final development. This may take one or several meetings. The client approves the site’s look, feel, and content. We then implement the “approved creative” into all components of the project. Photography and illustration are commissioned as needed, and the messaging is finalized. A final presentation is held before we move into production.
Once we arrive at an approved layout for the site — this may include all or part of home, portal, interior, and specialty pages — the next phase of the project begins — implementation. Stacey Design begins creating the styles that control the look and feel of the site from the approved layout. At this point, consideration is given to the cost of updating the site and keeping the quality of the changes up to the standards set by the first edition.
After the digital site map and database are built, customized scripting and specialty components are built and plugged into the site. Another portion of the technology implementation process is the development of the blog, e-commerce and web forms. The goal at this stage of the process is to ensure all functionality works as a cohesive unit and is editable from specific points of entry.
Stacey Design supports any adjustments or “bug” fixes as they pertain to the content of this proposal. However, we will not be held responsible for any technology, hardware, software, or additional implementation beyond the parameters of this proposal.
Stacey Design offers a continued site maintenance plan, which is above and beyond the costs outlined in this proposal. The maintenance plan includes content management, page revisions, graphical interface changes or additions, database infrastructure maintenance, and any aspect related to this proposal at an hourly rate of $175.00 billed on a monthly basis as needed.
Each project has a unique solution. The above timeline offers our idealistic approach to the creative process.
CREATIVE PROCESS (WEB)
It has been our experience that by knowing and understanding our clients, and by giving our clients clear cut directions, the process goes very smooth and everyone feels secure and confident in the designs created. The bottom line is we want you to be happy with the look we have created, not just at the end of the job, but also six months or a year down the line.
We have done some amazing projects for some amazing clients.
Your brand is your business. The visual system that expresses your personality, communicates your values, and distinguishes you from your competitors.